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New Zealand

All Blacks are 'bonded by blood'

Friday, June 23 New Zealand have taken their rugby fanaticism to another level with the release of their 'bonded by blood' poster campaign.

The country that has recently seen bikinis and handbags auction for thousands of dollars once again showing their passion for the sport with a series of posters that include the DNA of the All Black players.


The limited edition Adidas posters contain a sample of every All Black player's DNA. The poster is a depiction of the players performing the Haka in the Fiordland National Park.

“Each All Black gave a small amount of blood which was then sterilised and used to create the limited-edition run of ‘Bonded by Blood’ posters,” said adidas New Zealand Marketing manager Craig Waugh.

“This year we wanted to do something different to reflect the depth of support All Blacks fans give to their team – hence the limited release of the ‘Bonded by Blood’ poster,

“adidas believes rugby is an essential part of New Zealand’s DNA and we wanted to show how the players and their supporters are inextricably linked – how supporting the All Blacks is in our blood,” Waugh said.

All Blacks Captain Richie McCaw was also excited by the concept.

“It’s a new thing. It’s something that’s pretty cool. The All Blacks team is all about combining everyone together and blood is one way to do it,” he said

With thanks to allblacks.com


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By youma - Castle Braai recommendations: 0
I think it sounds like a Mickey Mouse club outing. Hopefully they get so overwhelmed by their DNA posters that Los Pumas runs them to buggerings this weekend.
| Parent

By brazendaze - Castle Braai recommendations: 0
After they play the bokke, they'll have plenty of blood on hand to donate.
| Parent

By stickman - Castle Braai recommendations: 0
overboard.

this is such a shlocky marketing gimmick that i almost feel like chundering:

"adidas believes rugby is an essential part of new zealand's dna..."

do me a favour...
| Parent

By chud - Castle Braai recommendations: 0
what a bunch of (edited)s. Honestly. It is a part on their dna. It's the only damn thing that creates money down there
| Parent

By LadyLock - Castle Braai recommendations: 0
That is just weird... really weird and kinda gross....
| Parent

By fatboy - Castle Braai recommendations: 0
the boks will bond the kiwis in there blood, so bring on the body bags, cool concept,....... 1 million times better than the stormers "dont blink," crap.... i think this year everybody had there eyes close nearly all the time the stormers played Laughing Wink
| Parent

By oink12 - Castle Braai recommendations: 0
WierdoSSSSs
| Parent

By Nassaux - Castle Braai recommendations: 0
I am afraid that the blacks become megalomaniac and I hope that if you don't turn them back to reality France will because if they focus so much on themself they will forget that the boks and the frenchs are improving their level of game.

SA arlready beat them and France beated the boks so I frankly believe that now they could beat the blacks also withe ''the blue blood'' .
| Parent

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