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4353 Topic: Bring Rugby to Free to air TV a call to SARU
Ek

Status: Bok regular
Posts: 1464
Bring Rugby to Free to air TV a call to SARU
April 08, 2013, 14:19:54

http://www.frontrowgrunt.co.za/2013/04/stormers-vs-brumbies-is-most-watched/

I am adding the link to Tank's argument here. I will copy it in as well.

The numbers indicate a very convincing argument to get rugby to free to air TV. If we want the game to grow it needs access to the masses!

 

Tank Lanning

TV couch-potato

Stormers vs Brumbies is most watched

  | 0 comments

The Stormers vs Brumbies match was the most watched rugby match in March, but it pales into insignificance when compared to the football viewers on SABC.

The most watched programmes on SuperSport in March:

Other SuperSport highlights in March

KFC T20s: South Africa v Pakistan = 349,178 viewers

RAM Slam T20 Challenge: Nashua Cape Cobras v Nashua Titans = 110,708 viewers

Nedbank Cup 2013: Kaizer Chiefs v Polokwane City = 759,578 viewers

Tennis: WTA BNP Paribas Open = 36,744 viewers

HSBC Sevens 2013 – Hong Kong Leg = 21,726 viewers

Blitzbokke only – 44,383 viewers

 

The most watched sporting programmes on SABC in March:

Other SABC highlights in March

Old Mutual Two Oceans Marathon = 697,393 viewers

NBA Action on SABC 1 = 932,460 viewers on average per broadcast

Final Whistle on SABC 1 = 1,134,842 viewers across 5 inserts

 

And the most watched programmes on SABC in March:


bluebok

Status: Bok regular
Posts: 1124
RE: Bring Rugby to Free to air TV a call to SARU
April 08, 2013, 14:45:29

I agree 100%! It is simply a joke that only soccer is available to non DSTV viewers. If they would only air Super Rugby and Springbok rugby live, there may be some interest in the sport from poorer, non-white, communities.


carpetmuncher

Status: Bok regular
Posts: 1390
RE: Bring Rugby to Free to air TV a call to SARU
April 08, 2013, 14:58:25

there is some issues with showing rugby on free to air tv but goverment and SABC ' s goverments propaganga channel has not interest in showing rugby on free to air. they dont want the sport to grow they dont want all south africans to share in the real beautifull game namely rugby.

 

 


Ek

Status: Bok regular
Posts: 1464
RE: Bring Rugby to Free to air TV a call to SARU
April 08, 2013, 15:00:31

 As far as I can remember SABC is not the only free to air TV station in South Africa. Surely SARU can come to some agreement with eTV or something?


carpetmuncher

Status: Bok regular
Posts: 1390
RE: Bring Rugby to Free to air TV a call to SARU
April 08, 2013, 15:10:46

i am not sure that ETV has the delivery capacity for this. will disrupt there viewership unless ETV can launch maybe another channel and spread the programs around a bit i dont really know to be honest. SABC for that matter is hell bent not to cover cricket or rugby. only in very extreme circumstances will they even consider it.


clevermike

Status: Hall Of Fame
Posts: 10266
RE: Bring Rugby to Free to air TV a call to SARU
April 08, 2013, 16:32:01

Ek

Good arguments - but NO chance of success.   Rugby is subnstantially dependent on TV revenue and SABC TV does not want to pay for the right to broadcast matches - they want the right for free.   Money is an essential part of professional sport and TV rights are  essential contributors to finances of all sporting bodies.   Unless the SABC TV set-up is prepared to contribute the same finances to SARU for viewing rights - there is no chance at all that free TV will be able to get viewing rights.  

They can provide soccer matches - but even those are limited to cases where the pay-TV channel and SA Soccer give their eprmission for such broadcasts.   

The problem is SABC-TV and their ruined financial situation brought about by rank incompetence and other factors.


Ceradyne

Status: Bok regular
Posts: 1957
RE: Bring Rugby to Free to air TV a call to SARU
April 08, 2013, 16:46:48

It is not as simple as "getting the SABC or ETv" to air the rugby. There are a lot at stake. What we as rugby supporters need to face is the fact that rugby is not one of the biggest supported sports anywhere in the world, exept maybe NZ, and even they have competition from league. If you look at the figures quoted, it is clear that footbaal has the largest support on both the "free TV" and the subscription TV (DSTV). The fact is that the SABC do not have the infrastructure and the technical knowledge anymore to air rugby matches. Their camera crews are more focussed on football which requires a total different camera aproach.

 

I have often watched rugby matches that are aired by Skysports and think to myself that for that particular game they must have used a "football" camera crew. The angles and the moments that they zoom in are just not right. LOL. They are not using as many close-up shots in football as they do in rugby union and they also do not get in as close as they do in rugby union. They (either SABC or ETv) would have to retrain their camera crews or hire specialised "rugby camera crews". Also bear in mind that they would for no money in the world scale down on football to accommodate rugby. So, they would have to acquire quite a number of entire outside broadcats units as well as the personnel to man them, and that only for the time that the rugby season lasts.


clevermike

Status: Hall Of Fame
Posts: 10266
RE: Bring Rugby to Free to air TV a call to SARU
April 08, 2013, 21:38:16

All the above arguments are based on the SABC TV capacity and interest to broadcast rugby.   Even if they have the cpacity - which they don;t have - the idea of bradcasting is onlt really absed on one issue - NAMELY WHAT DO THEY PAY SARU  FOR THE BRAODCASTING RIGHTS.

Like sports bodies all over the world  Sponsorships and TV rights are their major sources of income,  Without those two sources proessional sport is JUST NOT POSSIBLE.

SABC TV is technically bancrupt through maladministration and looting,  They consequently wants free broadcasting rights and no sports body can accommodate that.   The same applies to soccer.   When DSTV signed a viewing rights agreement wih SA Soccer - it meant that soccer would also be unavailable to most SA residents,   The Government consequently put massive pressure on the contracting parties and it was agreed that SABC could broadcast matches - they agreed suhject to certian conditions, one of which was that they need pemission from the contracting parties.   In some cases these rights are exercised by DSTV and the match bradcast is delayed till 22:00 on free TV.   I often travel through poor residential areas and a,m constantly amazed by the number of satellite dishes in the areas.   In some cases virtually every second house has a dish.   

I really do not blame the residents - SABC TV is the biggest rubbish anyone can imagine.   I avoid their channels like a plague - but know that one of there present prime time programmes is McGyver - a series from the 1970's    


Ek

Status: Bok regular
Posts: 1464
RE: Bring Rugby to Free to air TV a call to SARU
April 09, 2013, 07:35:20

The Point here is that at this stage in the suggestions someone needs to mention that IT IS SARU's RESPONSIBILITY TO GROW THE GAME!

So they need to wheigh up what the advantages are going to be in the long run to take less TV money for their pockets and CEO salaries and get the game open to everyone so the kids in the township can have rugby hero's.

Or they take the money don't grow it and have a few clinics in the township to be able to say hey we are investing. - The nice one they always pull to avoid their responsibility.

This responisibility doe not lie with the SABC, don't blame them, nor does it lie with etv don't blame them. Blame the guys who's function it is to get the product out there to the masses. Blame SARU, they are the ones that need to make a plan.


clevermike

Status: Hall Of Fame
Posts: 10266
RE: Bring Rugby to Free to air TV a call to SARU
April 09, 2013, 08:12:21

Ek

Granted - SARU must take the game to the wider populace - but the question remains - who is going to pay the salaries of the players?  That and transport and accommodation takes care of the bulk of the costs of the game.  Remember - they must subsidise the costs of the provincial teams as well - not paying only for their own administation costs and those of the Springboks.  

I think as long as free TV stations wants free rights to televise - it is just not financially possible to broadcast games.   It does not happen anywhere else in the world in virtually all codes of sport - how can it happen here?   It does not happen in any major sporting event like the Olympic Games, the Soccer World Cup, The Rugby World Cup and the Cricket World Cup.   TV revenue is what keeps sport world wide going.   The contra is like in China - where Government pays the costs.   Here Government does not pay the costs - the major sports bodies must pay Income Tax and gets virtually nothing in return.

To my mind the eutopic Idea is attractive - the practical implementation will just not be financially viable and possible.  Matter of fact it could easily destroy professionalism in sport - even if it is limiting the potential impact with regard to professionalism.   We are readig virtually every day about rugby players going to play in other countries.  Unless they are going to be better paid - we will soon have the floodgates really opening and the players gone.   That would really be destructive for rugby in SA.


Ek

Status: Bok regular
Posts: 1464
RE: Bring Rugby to Free to air TV a call to SARU
April 09, 2013, 09:06:49

 Mke No one said the rights should be free. 

I just tried to imprint the fact that good business is not necceserily the easy buck.

More exposure, more players more fans, more springbok jerseys sold............

Bring ticket prices down more people go to watch games......more people in the stands ets. 

The argument is not to go full on over to the non profit lets grow idea. The Argument is that a clever guy at SARU should come up with a business plan to make it sustainable.

SARU's responsibility is to make it work. 


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