Tradition vs Shirt sales
January 25, 2013, 10:17:26
Since the All Blacks have joined the long list of sports teams to display shirt sponsors,will rugby take the next step into commercialism and begin customizing squad numbers?(each player gets his own shirt number) Sports teams in cricket,football,Aussie Rules,various American sports all have customized squad numbers.
Every year a club like Barcelona make a bucket load selling Messi #10 shirts,as do real madrid with Ronaldo#9.In soccer, a sport that once too just numbered shirts based on who was in the starting XI,the big name players tend to get shirts 7 to 11 .I'm sure a Bryan Habana shirt would have sold very handsomly amongst Stormers fans(especially those living in Preotira) back in 2010 when he made the move,as would a Victor Matfield or Bakkies Botha shirt amongst Bulls fans when they were the darlings of Loftus,as a Beast shirt would sell well amongst Sharks fans.
It goes against traditions,but the added revenue wouldn't hurt anyone.I'm just wondering what the rugby purists on the forums would feel if their beloved blue Bulls or Cheetahs had a front three scrumming down,wearing numbers like 69,77 and 99?